We’ve shared some recent examples that we’ve enjoyed below. It is a quick and easy way to give your audience perishable information. The use of Fleets in marketing will primarily be for quick turnaround content such as reactions, responses, or short-term promotions. Everyone that views your Fleet is listed.Replies (text And emotes) are sent via DM’s (along with the Fleet post for context).Fleets are played in the order they are sent in.Videos of up to 30 seconds can be uploaded.Videos recorded on Fleets are 6 seconds by default.Tweets shared as a fleet link back to the original post with a tap.New Fleets can be added by tapping on the + circle at the start of the Fleet bubbles.Tapping on a profile picture will also bring up that user’s Fleets.Fleets of people you follow are listed along the top of the Twitter app in bubbles.Here are some things you should know before you start creating your Fleet content. Though Twitter’s Fleets have their own set of rules to stand out from being just another story feature. How Does It Work?įleets can be compared to Stories that appear on other social media platforms such as Snapchat, Instagram, and Facebook. This post will disseminate how your brand can take advantage of this new feature from Twitter. Fleet’s are comparable to ‘Stories’ which appear on most other Social Media platforms, whereby they only last 24 hours. It is a way to post your Fleeting thoughts on Twitter with confidence.
Twitter Fleets – How Can Brands Take Advantageįleets is one of Twitter’s newest features, introduced in late 2020.