Apart from providing personalised statistics of their music patterns on the app, one also gets an overall performance analysis of which all artists dominated the playlists of most users around the world. Spotify Wrapped of 2021 has been unveiled for the listeners of the platform. With music being one of the common hobbies around the world, an analysis of the time spent listening to songs, the most-listened artists and genres could interest some.
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The winner still couldn’t beat a human -The iPhone app of the year gives your camera a long exposure boost Catch up with Data Sheet, Fortune’s daily digest on the business of tech.An analysis of how one has fared over the year is always interesting, and this can be not just about professional commitments, but also one's hobbies. A.I.-piloted drone race gives $1 million prize. Big tech companies avoided over $100 billion in taxes. What that means -The world’s fourth-largest economy is going cashless - 2020 Crystal Ball: Predictions for the economy, politics, technology, etc. Examples include the top user-made yodeling playlists of 2018 or celebrating Lin-Manuel Miranda listening to kids’ songs as part of “#DadLife.”īut regardless whether the Wrapped playlist features kids songs or an eclectic mix, the increased app downloads that accompany this viral tradition likely have Spotify singing a happy tune of its own. Spotify is also spending money to make sure everyone is aware that it’s Spotify Wrapped season, taking out billboards and subways ads that often feature fun nuggets taken from data-mining their users’ listening habits-something that’s also raised privacy concerns in the past. And though people who download the app after seeing others’ Wrapped playlists won’t get one for 2019, Williams notes that it can make them curious and look forward to getting one next year. Part of Wrapped’s appeal is the FOMO-or fear of missing out-that non-users experience when they see others post their playlists online, especially as it’s proliferated across their social media feeds. “It spikes more around Christmas time and New Year’s, but this is still a big enough spike that when I look at this chart, I say to myself, ‘Is this Spotify’s second Christmas?'” “When looking at it on a chart, it is quite a significant spike,” says Sensor Tower mobile insights strategist Katie Williams of Sensor Tower.
In addition, Spotify saw a bigger download boost this year than after Wrapped was rolled out in 2018, when it received 1.5 million global downloads in the three days following the playlists‘ release.
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Spotify saw a similar spike on Google Play, though the app typically sees more fluctuation on the Android platform throughout the year. The surge pushed Spotify from being among the 20 most popular apps on Apple’s App Store charts before this year’s Wrapped playlists were unveiled to iOS’s sixth most popular download, after they came out. Spotify declined to make a spokesperson available for this piece.
That figure marks a 23% jump over the 1.9 million average downloads Spotify saw over the same three-day period in the three weeks preceding Dec. Spotify makes sharing its Wrapped playlists very easy on social media.Īs a result, Spotify has prompted the app to be downloaded 2.3 million times globally in the three days after Spotify Wrapped was released, according to data from Sensor Tower, which tracks mobile downloads and revenue.